Forbes India - Feb 05, 2010 Issue

ISSUE DATE Feb 05, 2010

Treasure Hunt

Today's blue chips are too well known and the investment opportunity they present has been taken by everybody. But what about tomorrow's blue chips? Private equity investors and venture capitalists sink millions of dollars to find them out. We chase the smart money and discover 10 such hidden gems for you. Most of these are unlisted companies that will go public some time; a few are listed but are still small and have growth left in their sails.

Fixing It Before It's Broke

Read how Francisco D'Souza is changing Cognizant in profound ways. Pulling the company away from its comfort zone, he is building consulting capabilities; he's building partnerships to enter new markets; and he is fine-tuning the organisation to deliver higher-value services.

The Broken Paddle

Neville Tuli burst onto the Indian art scene from nowhere and quickly became its poster boy. The Osian's art fund he launched, was a big success. But today, Osian's is going through its worst phase in its nine year existence, revealing that Tuli got it all wrong.

Idiot Savant

How to market 3 Idiots in the smaller towns where regional cinema is still king? Aamir Khan travelled incognito around the country, leaving behind clues to find him, and created a buzz with the help of regional media. That strategy paid back big time.